Consistency is the key to a successful brand identity. It begins with our name.

Our name is Missouri University of Science and Technology, Missouri S&T or simply S&T.

NEVER MST, MS&T, MUST, MoS&T or any other abbreviation. MST is acceptable in reference to mst.edu ONLY in email addresses and URLs. Usage details

Brand identity is the symbols, logos, typefaces and colors that represent Missouri S&T visually.

University style is the way we talk about ourselves. A clear and consistent voice ensures that communications from every campus department and office best represent the image and brand of Missouri S&T.

Each of these elements improves our ability to communicate our brand message and mission and strengthens the relationship between our audiences and everything Missouri S&T.

This website is designed to provide brand identity guidelines and give you the tools you need to follow them. It establishes consistent visual and editorial policies and covers many applications of the graphic identity system, including proper usage of the Missouri S&T logo and university name.

As we introduce ourselves as Missouri University of Science and Technology, embracing these standards will reinforce our look and our message to present Missouri S&T as the impressive university we have been throughout our 130-plus-year history.

Certain special use applications for identity material remain, including development, university athletics and admissions recruitment.