Strong, compelling photos can be a powerful communications tool. Professional photography can add visual interest to publications and websites, and can effectively convey the Missouri S&T message. But weak photography can do more harm than good. A common mistake in the development of newsletters, brochures, websites and other marketing materials is to underestimate the value of photography – both good photography for its ability to strengthen the university or department’s brand identity, and bad photography for its ability to weaken or even undermine the brand and the messages you wish to convey.

A library of professionally photographed images is available from the communications department (email comm@mst.edu). Several of these images are also available for downloading at http://www.flickr.com/photos/missourisandt. The communications department also can provide recommendations for freelance photographers for your marketing project.

Departments needing photos of ceremonial events on campus, such as a check presentation or other event in which professional photo services are not required, may photograph the events themselves or may check out a digital camera from the communications department. Contact the communications department (email comm@mst.edu) to make arrangements.