Speaking with one voice as a university is as important to brand identity as having a consistent look. A consistent writing style is essential for presenting Missouri S&T and its programs, departments and services in a professional, understandable manner.

These style rules are intended to maintain consistency. The substance of your message and the creativity in your writing still belongs to you.

Missouri S&T-approved style for general communications is based on Associated Press Style. A standard in journalism, AP Style is widely used by other institutions and corporations.

The information in this section should meet the needs of most campus communicators; however, it is not comprehensive. A comprehensive Missouri S&T Style Guide is being developed. Upon completion, it will be available for download on this site. Printed copies will be available at a later date.

General guidelines:   

• University name is Missouri University of Science and Technology
• ONLY acceptable abbreviations are Missouri S&T (preferred) and S&T. S&T can be used in headlines, photo captions or other tight spots. It is also acceptable in writing about Missouri S&T athletics. 
• Academic and administrative titles should not be capitalized unless they precede a name. The only exceptions are named professors (Curators’ Professor, Vernon and Maralee Jones Professor)
• Department names are lower case. Only capitalize proper nouns and official titles.
• The term “university” standing alone should never be capitalized.
• Avoid abbreviating degree information for outside audiences (the student received a bachelor of science degree in mechanical engineering)
• For internal audiences and alumni use the abbreviated degree followed by an apostrophe and the two-digit abbreviation of the year of graduation (Gary Havener, Math’62)